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Commerce

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Mrs Y Harithalochana
Department of Commerce
Designation Lecturer
Phone 9502593953
Institutional email ID lochanayadavally@gcrjy.ac.in
ORCID 0009-0005-8603-335X
Scopus ID
Researcher ID 1448mnhl
Vidwaan ID 520689
Google Scholor Profile
Date of joining the college 25-06-2018
Academic qualifications
  • Master of Commerce (M.Com) (International Business) from IGNOU, India. 2021
  • Master of Business Administration (M.B.A) (Finance & Marketing ) from Adikavi Nannaya University , India. 2018
  • Bachelor of Commerce (B.Com) (Accounting) from Adikavi Nannaya University , India. 2015
Work Experience
  • Lecturer in Education at Govt. college autonomous , RAJAHMUNDRY from 25-06-2018 to Present
  • Teacher in School at Sri goutami school , RAJAHMUNDRY from 07-07-2015 to 29-04-2016
  • Consultant in Service industry at Idea cellular ltd. , RAJAHMUNDRY from 06-06-2011 to 10-04-2012
Research Experience
Number of Papers Published in Journals: 04
  • Dr. K. Ratna Manikyam1 , M.Y. Naidu2 and Y.V. Haritha Lochana2, "A STUDY ON CONSUMER BEHAVIOUR TOWARDS SHOPPING MALLS IN ANDHRA PRADESH (WITH SPECIAL REFERENCE TO VISAKHAPATNAM CITY)" in International Journal of Advanced Research (IJAR), 2023 . ISSN: 2320-5407. DOI: 10.21474/IJAR01/16630, Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1evBxXpH8Q5-1zaLxR1wfoQ9WN_yuh-Nb/view?usp=sharing
  • Y V HARITHA LOCHANA K RATNA MANIKYAM M Y NAIDU, "THE ROLE OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) IN TEACHING AND LEARNING – A LITERATURE REVIEW" in International Journal of Recent Scientific Research, 2023 . ISSN: 0976-3031. DOI: 10.24327/IJRSR, Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1XN9wemzNvPl9HPGw9YILYppw922yVv-j/view?usp=sharing
  • Y V HARITHA LOCHANA, "Impact of digital Marketing in Retail Busines" in Mukt Shabd Journal , UGC Care , 2023 . ISSN: 2347-3150. DOI: MSJ/6038, Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1glLNiuhrOtB4rCf8GsptIZIGZjAqZLr2/view?usp=sharing
  • Dr. K Ratna Manikyam Y V Haritha Lochana, "SKILL SET REQUIRED FOR NEW GENERATION COMMERCE AND MANAGEMENT GRADUATES" in International Journal of Creative Research Thoughts (IJCRT), 2022 . ISSN: 2320-2882. DOI: , Impact Factor: 7.97. Weblink: https://drive.google.com/file/d/1dsoa5dZe8aqfEMWUvqWjJ7SkdcMwK3Wn/view?usp=sharing

Number of Papers Publised in Conferences: 01
  • M Y NAIDU Dr. K Ratnamanikyam , "Problems and Prospects of Women Entrepreneurship in India " in National Seminar on Women Empowerment through Entrepreneurship organized by Department of Commerce on 10-04-2023 (Full Paper ) ISBN/ISSN: 978-93-340-0079-5. Weblink: https://drive.google.com/file/d/1I2Udw7EMJxRJwgcs1w9B4R6F_3Nu61ow/view?usp=sharing

Number of Patents: 00

    Number of Research Projects: 00
      Memberships in Professional Bodies
      • Associate Member in Associate Member in Andhra Pradesh Government Degree College Guest Faculty Association since 09-02-2020
      Books Authored
      • Author of "Logistics and Supply Chain Management", ISBN: 20, Publisher: Commissionerate of Collegiate Education AP ( 2022),Edition: 2022
      Courses attended (Orientation, Refresher, FDP, etc.)
      • Attended Teachers Training Programme on "5 Day Non Residential Training for Programme for Teachers (ToT) on Single Major Commerce " organized by CCE,AP from 18-03-2024 to 22-03-2024
      • Attended Faculty Development Program on "A TUTELAGE FORUM ON TEACHING, LEARNING & RESEARCH" organized by HINDUSTHAN COLLEGE OF ARTS & SCIENCE (Autonomous) COIMBATORE from 27-01-2024 to 04-02-2024
      • Attended Workshop on "Emerging Trends in Indian Banking sector " organized by Govt.College (A),Rajahmundry from 22-07-2023 to 22-07-2023
      • Attended Seminar on "“National Education Policy 2020: Realization of Goals- Role of Stakeholders”" organized by by IQAC of PRGC(A),Kakinada from 08-05-2023 to 08-05-2023
      • Attended Seminar on "National Seminar on women empowerment through Entrepreneurship" organized by Govt.College (A),Rajahmundry from 10-04-2023 to 11-04-2023
      • Attended Teachers Training Programme on "“Internship and LMS”" organized by Nodal Resource Center,Rajahmundry from 02-02-2023 to 04-02-2023
      • Attended Workshop on "National Workshop on Digitalization of Banking Sector" organized by Government Degree College Seethanagaram from 27-09-2022 to 27-09-2022
      • Attended Faculty Development Program on "Research Methodology and Data Analysis in Business Management" organized by Department of Commerce and Business Management, Krishna University from 25-08-2022 to 01-09-2022
      • Attended Faculty Development Program on "“International FDP on Probability and Statistics for Data Science”" organized by IQAC- Internal Quality Assurance Cell, Government College (Autonomous) Rajahmundry & Dept. of Resear from 13-07-2022 to 16-07-2022
      • Attended Faculty Development Program on "National Educational Policy:2020 and Higher Education in India" organized by IQAC Dr.N.S.A.M First Grade College Karnataka from 24-05-2021 to 29-05-2021
      • Attended Faculty Development Program on "“GST using Tally’’" organized by Department of Commerce, University College of Commerce and Business Management, Osmania University, from 29-07-2020 to 29-07-2020
      • Attended Faculty Development Program on "Filling of Income Tax Returns Law and Procedure" organized by Department of Commerce, P. B. Siddhartha College of Arts & Science, Vijayawada in Collaboration wi from 25-07-2020 to 25-07-2020
      • Attended Faculty Development Program on "Atmanirbhar Bharat:Unleashing Power of Commerce in Digital Era:Global Trade ,Business Warfare Levies,Immersive ,Learning Pedagogy and Business Analytics" organized by Commissionerate of Collegiate Education , AP from 20-07-2020 to 24-07-2020
      • Attended Faculty Development Program on "Recent Trends in Management " organized by GATES Institute of Technology ,Anathapuramu from 13-07-2020 to 19-07-2020
      • Attended Workshop on "Capacity Building for Teachers on Digital Initiatives " organized by Govt.College (A),Rajahmundry from 11-01-2019 to 11-01-2019
      • Attended Workshop on "Emerging trends in E-commerce " organized by Government College (A), Rajahmundry from 08-01-2019 to 08-01-2019
      • Attended Workshop on "Usage of free and Open Source tools in statistical Data Analysis " organized by Govt.College (A),Rajahmundry from 05-01-2019 to 05-01-2019
      • Attended Workshop on "Aspiring for Women Entrepreneurs " organized by SKR Womens College , Rajahmundry from 29-11-2018 to 29-11-2018

      MOOCs Completed: 01
      • "Refresher Course In Commerce" in SWAYAM organized by SWAYAM organized by Shri Ram College of Commerce, University of Delhi from 01-10-2019 to 02-01-2020
      Awards/ Acheivements / Recoginizations
      • Received "Appreciation award for meritorious services as a content developer" from Commissionerate of collegiate Education on 18-10-2022 (State Level)
      Administrative Responsibilities
      • Working as Member at Alumni Relation Committe from 30-09-2023 to Present
      • Working as Member at Laboratory Safety Committee from 29-09-2023 to Present
      • Working as Member at Board of Studies from 08-08-2023 to Present
      • Working as Member at Magazine Committe from 08-08-2023 to Present
      • Worked as Member at College News letter Committee from 03-03-2023 to 29-02-2024

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